This distance learning course examines sports event management within the broad field of sport as entertainment. Attention is given to event marketing and sponsorship strategies used in the promotion and financing of major events.
Managing Event Planning Schedules; Feasibility Studies, Identifying Event Goals and Listing Objectives, Event Organisational Charts, Duty Rosters, Record Keeping Mechanisms, Recruitment, Reviewing Event Contracts and Agreements, Troubleshooting Event Co-ordination, Creation and Presentation of Proposals to Clients.
Developing Creative Elements, Scheduling Entertainment, Site Planning and Inspection, Analysis and Management of the Registration and Admission Process, Providing Adequate Event Security, Planning Event Protocol Requirements, Coordinating Event Speakers with additional Entertainment for maximum effect, Identifying Appropriate Food and Beverage Menus, Event Contingency Planning.
Define Sports Events, Traditional Sport Events, Niche Sport Events, The Benefits of Sport Event Management, Designing the Sports Event, Developing key objectives of the Sports Event, The Sports Event Industry, Importance of Sports Events, Scale of the Industry, Structures, Participants, Staging Sporting Events Challenges & Opportunities.
The Type of Sport and the Audience - Live or Television, Community / Local Sport Events, Elite level Sport Events, International Sports Events, Public and Private Sports Events, Outdoor versus Indoor Sports Events, One-off Sport Events, On-going Sport Events.
Objectives of the Event, Scope of Objectives, Interest Groups and Stakeholders, The Event Planning Process, Staged Process, Facilities & Equipment, Catering, Transport of staff, athletes & spectators to and from the Sports Event, Security, The Sports Event Program, Results, Awards & Trophies / Medals, Volunteers.
Budgeting, Forecasting Expenditure, Compiling and Understanding Event Contracts, Managing Health and Safety, Event Risk Assessment, Copyright and Trademark Considerations, Event Ethical Practice.
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfilment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Marketing Planning, Event / Organisational Goals & Objectives, Internal & External Analysis, Market Segmentation and Target Audience, Developing the Marketing Strategy and Strategic Marketing Plan, Image, Logo, Brand & Nation - Destination Marketing, Ambush Marketing.
The project is an important part of the course. Each course participant is given a project brief. Participants are asked at the end of the course to produce a Sport Event Management Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
The Fitzwilliam Institute Group maintains a panel of qualified subject experts.
Anyone working in Event Management in an entry or support position or those who wish to make a career change to Event Management, specialising in Sports Events. The course will also benefit anyone who has Event Management as part of their job specification.
Successful candidates qualify for the Certificate in Sport Event Management. The certificate is awarded at Distinction, Credit or Pass level. This course is accredited by the Institute of Commerical Management and is industry and internationally recognised in over 130 different countries worldwide.
Enrolment for this course will commence on the May 18th 2012.
Application for this course is available immediately online through our Course Payments Page.
6 weeks to 6 months depending on individual progress.
$795
Fees may be paid online through our Course Payments Page. Alternatively, payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
DISCLAIMER
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Online Learning Courses are provided by the Fitzwilliam Institute Ltd.
Fitzwilliam Institute Group, 1375 Broadway, Floor 11, New York, NY 10018. Tel: 212.359.4229
