Advanced Certificate in Event Management Course
with PR, Eco-Events & Wedding Planning modules (Evening Course - 10 Weeks) (LasVegas)
This Evening Advanced Certificate in Event Management Course will enable participants to Develop an Innovate and Multi-skilled approach to Planning and Coordinating Events. It will also enable you to appreciate the value and importance of skilled Event Management in an Organization.
This Event Management Course also includes a substantial Public Relations module so participants develop the skills to Promote Events as well as create them!
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organizational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Coordination; Creation and Presentation of Proposals to Clients.
The Role of the Event Manager
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximizing Staff and Physical Resources, Planning and Coordinating Team and Suppliers, Decision Making, Contingency Planning.
Coordinating Events
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for Maximum Effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Event Planning Documentation
Event Contracts and Agreements, Troubleshooting Event Coordination, Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event, Creation and Presentation of Proposals to Clients.
Marketing Event Principles
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyze Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Marketing the Event
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicizing the Event; Organizing Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Corporate Event Management
Corporate Events Integration; Organizing Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organizing Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.
Organizing Conferences
Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.
Sporting Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organizing Staff; Admissions Management; Compliance and Protocol Procedures; Planning Award Ceremonies.
Celebrity Events
Organizing Celebrity Events, Concerts and Launches; Television Related Events; Award Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events; Internet Event Launches; Dealing with Celebrity Agents; Handling Celebrity Wish Lists; Fireworks Displays.
Fundraising Events
Key Drivers Behind Running the Event, Establish a Budget and Earning Target for the Event, Developing the Event Goals and Objectives, Sourcing and Working with Volunteers, Preparing an Event Action Plan for Pre, Onsite and Post Event Management, Choosing Sites and Locations, Working to a Budget, Generating Sponsorship Support.
Government, Civic, and Political Events
Planning for Major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.
Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfillment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Exhibition Management
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.
Event Evaluation & Reporting
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness of an Event, Determine How to Evaluate Speakers and Suppliers, Tabulating and Reporting on the Event's Success to the Client.
Eco-friendly Events
The Importance Of Making your Events Environmentally Friendly;
Benefits to your Company, Benefits to your Clients, Benefits to the Environment.
Environmental Standards & Eco-friendly Credentials;
Schemes you can adhere to, Options Available, Carbon-Neutral Events.
Types of Eco-friendly Events/Suppliers;
Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers,
Eco-Friendly Venues and Questions to ask them.
Public Relations
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organizing Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.
Wedding Planning
Planning a Wedding, Timelines and Itinerary, Wedding Legalities,
Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing
Logisitics, Creating & Marketing Wedding Planning Consultancy.
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Event Management Pitch Project
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Event Pitch Proposal with their recommendations to the examiners . This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Event Pitching skills.
Methods of Learning
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
Subject Experts
Event Planning Courses USA has a panel of Subject Experts who are Industry Experts working as a team monitoring and developing the skills of each participant.
Who Should Apply
This Event Management Course is suited to anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job specification. Selection is based on consultation. Please contact us at 212-601-9289; or email us at info@eventtrainingusa.com to arrange an Event Management Course consultation. Early application is advisable as places are limited.
Qualifications
Successful Event Management Course students qualify for the Advanced Certificate in Event Management Course. The Advanced Certificate is awarded at Distinction, Credit or Pass Level. The Advanced Certificate is accredited by the Institute of Commercial Management and the Event Management Society and is both industry and internationally recognized in over 130 countries worldwide.
Start Dates
This Event Management Course will commence October 2012.
Start Times
This Event Management Course will run over 10 weeks, 2 evenings per week from 6.30pm to 9.00pm.
Application Process
Application for this Event Management Course is available online immediately through our Course Payments Page.
Fees
$1595.
Fees may be paid on this site through PayPal Secure payment method. Go to the Course Payments Page to enroll now.
Fees are also payable by credit card, bank draft, check. All fees must be paid before the course starts.
Disclaimer
Event Management Courses USA make every effort to ensure accuracy, however responsibility is disclaimed for any error or omission on this website.
Event Management Courses USA as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Event Management Training reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are non-refundable unless the course is cancelled by the Event Management Training.
Existing students can login here.
Event Management Course USA, 60 East 42nd Street, New York, NY 10165, Phone: 212-601-9289
