Advanced Certificate in Event Management with PR, Eco-Events & Wedding Planning modules - Online Course
Introduction
This Online course will enable participants to develop an innovative and multi-skilled approach to planning and
coordinating events. It will also enable them to appreciate the value and importance of skilled Event Management in an organization.
Event Management, in this modern era, is an exciting and rewarding career. Effective Event Management is a key requirement
of most companies and organizations.
The course also includes a substantial Public Relations module.
Course Content
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals
and Listing Objectives; Event Organizational Charts; Duty Rosters; Record Keeping
Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting
Event Co-ordination; Creation and Presentation of Proposals to Clients.
The Role of the Event Manager
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities,
Team Dynamics, Task and Event Timelines, Maximizing Staff and Physical Resources, Planning and Coordinating
Team and Suppliers, Decision Making, Contingency Planning.
Coordinating Events
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection;
Analysis and Management of the Registration and Admission Process; Providing
Adequate Event Security; Planning Event Protocol Requirements; Coordinating
Event Speakers with additional Entertainment for maximum effect; Identifying
Appropriate Food and Beverage Menus; Event Contingency Planning.
Event Planning Documentation
Event Contracts and Agreements, Troubleshooting Event Coordination, Preparing a SWOT
Analysis to Identify the Vulnerable and Promotional Elements of the Event, Creation and Presentation of Proposals to Clients.
Marketing Event Principles
Needs and Motivations of Event Customers, The Market Research Process, Effectively
Collect and Analyze Market Data, Reporting the findings to the Team and Client, Elements
of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to
Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Marketing the Event
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending
Invitations; Budgeting and Buying Advertising; Publicizing the Event; Organizing
Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public
Relations Strategy; Conducting Market Research; Methods of Measuring Marketing
Activity.
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts;
Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations;
Event Ethical Practice.
Corporate Event Management
Corporate Events Integration; Organizing Local and Global Corporate Events;
Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate
Events; Developing Corporate Events; Organizing Corporate Hospitality; Negotiating
Event Investment Returns; Managing Event Costs.
Organizing Conferences
Preparing a Conference Action Plan; Choosing Conference Sites and Locations;
Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements;
Evaluating Effectiveness of Events.
Sporting Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality;
Operating Strategy; Organizing Staff; Admissions Management; Compliance and
Protocol Procedures; Planning Award Ceremonies.
Celebrity Events
Organizing Celebrity Events, Concerts and Launches; Television Related Events;
Award Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events;
Internet Event Launches; Dealing with Celebrity Agents; Handling Celebrity Wish
Lists; Fireworks Displays.
Fundraising Events
Key Drivers Behind Running the Event, Establish a Budget and Earning Target
for the Event, Developing the Event Goals and Objectives, Sourcing and Working with
Volunteers, Preparing an Event Action Plan for Pre, Onsite and Post Event Management,
Choosing Sites and Locations, Working to a Budget, Generating Sponsorship Support.
Government, Civic, and Political Events
Planning for Major Social and Political Events; Event Sponsorship; Managing
VIP's; Developing Major Political Events.
Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type, Time, Location,
Assessing Selling Points of the Event, Determining Sponsorship Fulfillment Responsibilities,
Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Exhibition Management
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies;
Key Promotional Planning; Audience Communication.
Event Evaluation & Reporting
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness
of an Event, Determine How to Evaluate Speakers and Suppliers, Tabulating and Reporting on the Event's Success to the Client.
Eco-friendly Events
The Importance Of Making your Events Environmentally Friendly;
Benefits to your Company, Benefits to your Clients, Benefits to the Environment.
Environmental Standards & Eco-friendly Credentials;
Schemes you can adhere to, Options Available, Carbon-Neutral Events.
Types of Eco-friendly Events/Suppliers;
Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers,
Eco-Friendly Venues and Questions to ask them.
Public Relations
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media
Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers;
Supplying Material to the Press/Getting Material onto TV and Radio; Organizing
Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press
Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters);
Crisis Management; Corporate Advertising; Brochures and Printing.
Online PR Module
The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online PR building blocks
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organizational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Online Influences on present PR practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice.
Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
Wedding Planning
Planning a Wedding, Timelines and Itinerary, Wedding Legalities,
Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing
Logistics, Creating & Marketing Wedding Planning Consultancy.
Wedding Planning
Planning a Wedding, Timelines and Itinerary, Wedding Legalities, Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing Logisitics, Creating & Marketing Wedding Planning Consultancy.
Royal Weddings
Overview: What is a Monarch? Types of Monarchy, Royal Families, Current Royal Families.
Types of Royal Events: Common Royal Events, Royal Events and Ceremonies in the UK, Garden Parties, State Opening of Parliament, Garter and Thistle Services, Swan Upping, The Chelsea Flower Show, General Synod, Gun Salutes, Holyrood Week, Trooping the Color, Receptions, Remembrance Day, Royal Ascot, Royal Maundy Service, Services of Thanksgiving, The Royal Variety Performance, Royal Events and Ceremonies in Norway, The Opening of the Storting, Consecration, County Visits, Formal Audiences, Royal Events and Ceremonies in Japan.
Venues for Royal Events: Suitable Venues for Royal Events, Official Royal Residences, Official Royal Residences Currently in Use, Windsor Castle – UK, The Grand Palace – Thailand, The Royal Palace of Belgium , Prince’s Royal Palace of Monaco, The Royal Palace – Netherlands, The Imperial Palace - Japan , The Royal Palace - Norway
Planning a Royal Event: Factors to Consider when Planning a Royal Event , Protocol and Etiquette, Contingency Plans
Royal Wedding vs. Normal Wedding: Differences Between, Royal Weddings and Normal Weddings, Size and Cost, State Occasion, Significance
Famous Royal Weddings
Organising Street Parties
Introduction to Street Parties: Street parties are an effective and fun way to meet new neighbours. Having a street party is easier than you may think and it will definitely be worth it. Trust that your neighbours will want one, because they will! By 'street party' we mean one that is organised by and for all residents in 1 or 2 small streets, without external publicity.
History of Street Parties: Street parties and fêtes are a traditional part of community life; they are a simple way for us to get to know our neighbours. Street parties as we know them started in 1919 and became popular resident events when they were held as 'Peace Teas' to celebrate the signing of the Treaty of Versailles after the First World War. They centred round a special treat for children in times of hardship and were quite formal sit down events. Residents continued to organise them for many major national days of celebration.
Types of Street Parties: There are many different types of street parties: Street Party, Street Meet, Street Picnic, Street Welcome, Street Lounge, Street Play-Time
Organising Street Parties: Why Hold a Street Party? Planning your Event, Make Sure to Include Everyone, Activities and Fun, Decorations, Money and Raffles, Catering, Do’s & Don’ts of Organising street parties.
Legalities: Road Closures, Insurance, Licenses and Permits
Case Study: Neighbour Day - Australia
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech
Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g
Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Event Management Project
The project is an important part of the course. Each course participant
is given the project brief. Participants are asked at the end of the course to produce
an Event Pitch Proposal with their recommendations to the examiners . This gives participants the
opportunity to use the knowledge they have obtained during the course in a focused
way and develops Event Pitching skills.
Methods of Learning
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments.
etc.
Subject Experts
Event Training USA maintains a panel of Qualified & Motivated Subject Experts who are Industry Professionals.
Full support is available from our subject experts by email at the end of each module and an ongoing basis during the course.
Who Should Apply
Anyone working in Event Management in a senior or support position or those who wish to make a career change to
Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job
specification.
Qualifications
Successful students qualify for the Advanced Certificate in Event Management. The Advanced Certificate is awarded at Distinction,
Credit or Pass Level. The Advanced Certificate is accredited by the
Institute of Commercial Management. I.C.M. is an independent organization offering certification worldwide. I.C.M.'s website address is
www.icm.ac.uk.
Start Date
The next Enrollment Date for this Course is December 2nd, 2011.
Course Application
Enrolment for this course is available immediately online through our Course Payments Page.
Course Duration
14 weeks to 1 calendar year depending on individual progress.
Fees
We our offering this Online Course for $1595
Fees are payable online through our Course Payments Page. Alternatively payments can be made by credit card, debit card, bank draft or check.
All fees must be paid before the course starts.
Brochure
Request a Brochure for this Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission on this website.
Event Training USA as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Event Training USA reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by the Event Training USA.
Existing students can login here.
Event Training USA, 1375 Broadway, Floor 11, New York, NY 10018. Tel: 212.359.4229
