Postgraduate Diploma in Corporate Event Planning via Online Distance Learning

Postgraduate Diploma in Corporate Event Planning (PG Dip. Corp. Event Plan.) with PR, Marketing & Advertising Modules via Online Distance Learning
  • Corporate Event Planning Course: Module 1

    Corporate Event Planning Course Topic 1: Event Management Planning

    Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.

  • Corporate Event Planning Course: Module 2

    Corporate Event Planning Course Topic 1: Event Coordination

    Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.

  • Corporate Event Planning Course: Module 3

    Corporate Event Planning Course Topic 1: Corporate Event Planning

    Definition, Target Audience, Objectives, the Brief, the Budget.

  • Corporate Event Planning Course: Module 4

    Corporate Event Planning Course Topic 1: The Proposal Process

    Event Feasibility, the Screening Process, Feasibility Tools, the Bidding Process, Assessment, the Event Proposal, the Event Team, Winning Strategies, the Event Pitch, Documentation, Confirmation Process.

  • Corporate Event Planning Course: Module 5

    Corporate Event Planning Course Topic 1: Contract Management

    Definition, Contract Inclusions, Types of Contractual Relationships, Types of Contracts, the Contract Management Process, Common Problems.

  • Corporate Event Planning Course: Module 6

    Corporate Event Planning Course Topic 1: Working With Suppliers

    Supplier Selection, Researching Suppliers, Meeting with Suppliers, Considerations, Supplier Negotiation, Contracts, Supplier Relations, Contingency Plans.

  • Corporate Event Planning Course: Module 7

    Corporate Event Planning Course Topic 1: Conferences & Seminars

    Conference Definition & Budget, the Conference Venue, the Conference Topic, Programme Timings, Selecting a Speaker, Conference Logistics, Conference Evaluation, Seminar Objectives, Location, Catering Requirements, Marketing.

  • Corporate Event Planning Course: Module 8

    Corporate Event Planning Course Topic 1: Trade Fairs & Exhibitions

    Selecting a Trade Show, Setting Objectives, Definition, where to Exhibit, Administration, Pre-Exhibit Activities, Stand Design, Marketing, Public Relations, Who to Invite, Exhibition Day, Post-Exhibit Activities, Following Up, Case Studies.

  • Corporate Event Planning Course: Module 9

    Corporate Event Planning Course Topic 1: Corporate Meetings

    The Purpose of the Meeting, the Budget, Planning the Agenda, the Location, Equipment, Handling Difficult Behaviour, Types of Corporate Meetings.

  • Corporate Event Planning Course: Module 10

    Corporate Event Planning Course Topic 1: Ceremonial Events

    Product Launches, Objectives, Date & Location, the Planning Team, the Event Programme, Opening Ceremonies, the Guest List, Entertainment, Equipment, Award Ceremonies.

  • Corporate Event Planning Course: Module 11

    Corporate Event Planning Course Topic 1: Social Events

    Networking Events, Promoting your Event, Equipment, Entertainment, Follow Up, Team Building Events, the Venue, the Itinerary, Family Fun Days, the Venue, Insurance, Planning a Sport Event, the Planning Process, Feasibility, Sport Event Implementation, Considerations.

  • Corporate Event Planning Course: Module 12

    Corporate Event Planning Course Topic 1: Incentive Events

    Definition, Why hold Incentive Events?, Types of Incentive Events, Corporate Golf Days, Incentive Travel Trips, the Location, Activities, Accommodation, Advantages, Executive Retreats.

  • Corporate Event Planning Course: Module 13

    Corporate Event Planning Course Topic 1: Virtual Events

    Definition, Why hold a Virtual Event?, Teleconferences, Service Options, the Meeting itself, Evaluation, Video Conferences, Service Options, Pros & Cons, Preparing the Venue, Evaluating, Web Conferencing, Definition, Pros & Cons, Different Options, Potential Difficulties.

  • Corporate Event Planning Course: Module 14

    Corporate Event Planning Course Topic 1: CSR & Community Events

    Managing Community Expectations, Engaging & Involving the Community, Traffic Control, Sourcing & Working with Volunteers, Generating Sponsorship Support, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target particular Publics, What can be Sponsored?, the fit between the Sponsor and the Sponsored, the Sponsorship Proposal, Evaluating Sponsorships, Why Organisations Engage in Community Relations, the Range of CR Activities.

  • Corporate Event Planning Course: Module 15

    Corporate Event Planning Course Topic 1: Press Events

    Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.

  • Corporate Event Planning Course: Module 16

    Corporate Event Planning Course Topic 1: Event Risk Management

    Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice. Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.

  • Corporate Event Planning Course: Module 17

    Corporate Event Planning Course Topic 1: Accommodation & Transport

    Selecting the Right Location, Legalities, Destination Management Companies, Transport, Travelling by Air, Car or Road.

  • Corporate Event Planning Course: Module 18

    Corporate Event Planning Course Topic 1: Advertising

    Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.

  • Corporate Event Planning Course: Module 19

    Corporate Event Planning Course Topic 1: Marketing the Event

    Planning the Event Proposal Strategy with Your Target Market in Mind, Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising, Publicising the Event, Organising Contests and Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.

  • Corporate Event Planning Course: Module 20

    Corporate Event Planning Course Topic 1: Social Media Marketing

    Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

  • Corporate Event Planning Course: Module 21

    Corporate Event Planning Course Topic 1: Project Management

    Project Management Defined, The Project and the Project Manager, the Role of the Project Manager, Successful Project Management, the Project Management Life Cycle, Formulating a Plan.

  • Corporate Event Planning Course: Module 22

    Corporate Event Planning Course Topic 1: ProjectLibre Open Source Project Management Software

    ProjectLibre is a free open source project management software application. It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities. ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward.

  • Corporate Event Planning Course: Module 23

    Corporate Event Planning Course Topic 1: Overview of the ProjectLibre Environment

    Introduction to ProjectLibre; Downloading & Installing the Application. The ProjectLibre screen environment: Gantt Charts, Using Network Diagrams, the Resources View, the Work Breakdown Structure Chart, the Resources Breakdown Structure Chart, the Reports Screen, the Task Usage Detail Screen, the Resource Usage Detail Screen, the Histogram Screen.

  • Corporate Event Planning Course: Module 24

    Corporate Event Planning Course Topic 1: Setting up and Managing a Project

    Setting up a New Project; Creating Sub Tasks, Setting Task Durations, Setting Task Dependencies, Modifying a Task, Adding Notes to a Task, Adding Resources to your Project. Work and Material Resource Types, Assigning & Modifying a Resource, Assigning Costs to a Resource, Adding Notes to a Resource. Inserting Milestones in a Project; Tracking your Project using Baselines, Creating Project Reports. Common Project Management Terms, Resources and References.

  • Corporate Event Planning Course: Module 25

    Corporate Event Planning Course Topic 1: Public Relations

    Review the Place for PR in Business Today, Review PR's Relationship with other Functions/Professions including Event Management, Marketing, etc. Professionalism and industry bodies. Sponsorship and Community Relations, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target Particular Publics.

  • Corporate Event Planning Course: Module 26

    Corporate Event Planning Course Topic 1: The Social Media Landscape

    Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

  • Corporate Event Planning Course: Module 27

    Corporate Event Planning Course Topic 1: The Internet as a Media

    Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

  • Corporate Event Planning Course: Module 28

    Corporate Event Planning Course Topic 1: Online PR building blocks

    Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.

  • Corporate Event Planning Course: Module 29

    Corporate Event Planning Course Topic 1: Social Media and PR Strategy

    Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

  • Corporate Event Planning Course: Module 30

    Corporate Event Planning Course Topic 1: Online Influences on present PR practices

    Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.

  • Corporate Event Planning Course: Module 31

    Corporate Event Planning Course Topic 1: Setting Up & Marketing Your Own Consultancy

    The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.

  • Corporate Event Planning Course: Module 32

    Corporate Event Planning Course Topic 1: Presentation Skills

    The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.

  • Corporate Event Planning Course: Module 33

    Corporate Event Planning Course Topic 1: Corporate Event Planning Projects

    The projects are an important part of the course. Each course participant is given 5 project briefs. Participants are asked at the end of the course to produce 5 Corporate Event Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.

  • Methods of Learning

    Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.

  • Subject Experts

    The institute maintains a panel of qualified subject experts.

  • Who Should Apply

    Anyone interested in developing a career in Corporate Event Planning. Early application is advisable as places are limited.

  • Qualifications

    Successful candidates qualify for the Postgraduate Diploma in Corporate Event Planning. The Postgraduate Diploma is awarded at Distinction, Credit or Pass level. This course is independently accredited by the Institute of Commerical Management and is industry and internationally recognised in over 140 different countries worldwide.

  • Times / Duration

    24 weeks to 2 calendar years depending on individual progress.

Certification is awarded by the Institute of Commercial Management (ICM).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.

Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.

Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

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Start Date: 03 February 2017

USD 2995.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.

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next enrolment date:03 February 2017

Corporate Events Management are vital for all businesses who wish to communicate, promote and interact with clients, and customers around the world.

This practical online postgraduate diploma course in corporate event management features a portfolio of real life briefs, case studies and interactive subject expert industry support.

This course will give you a full toolkit to develop and implement an event management plan and advance your career in this exciting area.

Please complete the form below to send an email to our team. We'll get back to you shortly.


Head Office

1375 Broadway
Floor 11
New York
NY 10018

Tel: 212-359-4229

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