Corporate events, simply put, are any event whether it be strictly for business or pleasure thrown by a company or corporation for their employees to meet, socialize or celebrate. Event Management is an area which has grown rapidly in recent years and has become established as an important element in the promotional mix. This Online Learning course is designed to provide participants with the opportunity to develop practical Corporate Event Management skills. These are the skills that the Event Management profession has identified as being essential for anyone working in or planning to work in this sector.
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organizational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
Definition, Target Audience, Objectives, the Brief, the Budget.
Event Feasibility, the Screening Process, Feasibility Tools, the Bidding Process, Assessment, the Event Proposal, the Event Team, Winning Strategies, the Event Pitch, Documentation, Confirmation Process.
Conference Definition & Budget, the Conference Venue, the Conference Topic, Programme Timings, Selecting a Speaker, Conference Logistics, Conference Evaluation, Seminar Objectives, Location, Catering Requirements, Marketing.
Definition, where to Exhibit, Administration, Pre-Exhibit Activities, Stand Design, Marketing, Public Relations, Who to Invite, Exhibition Day, Post-Exhibit Activities, Following Up.
The Purpose of the Meeting, the Budget, Planning the Agenda, the Location, Equipment, Handling Difficult Behaviour, Types of Corporate Meetings.
Definition, Why hold Incentive Events?, Types of Incentive Events, Corporate Golf Days, Incentive Travel Trips, the Location, Activities, Accommodation, Advantages, Executive Retreats.
The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce a Corporate Event Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
Anyone working in Corporate Event Management, in an entry or support position, or those who wish to make a career change to Corporate Event Management. The course will also benefit anyone who has Corporate Event Planning as part of their job specification.
Successful students qualify for the Certificate in Corporate Event Planning (Cert. Corp. Event Plan.). The Certificate is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is Industry and Internationally recognized in over 130 different countries worldwide.
Enrollment for this course will commence on May 18th, 2012.
6 weeks to 6 calendar months depending on individual progress.
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
$795
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, check or PayPal. All fees must be paid before the course starts.
Request a Brochure for this Course.
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance learning courses are provided by the Fitzwilliam Institute Ltd.
Existing students can log in here.
Fitzwilliam Institute Group, 1375 Broadway, Floor 11, New York, NY 10018. Tel: 212.359.4229
