Diploma in Conference Planning via Online Distance LearningDiploma in Conference Planning (Dip. Conf. Plan.) with PR, Marketing & Advertising Modules via Online Distance Learning
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- Conference Planning Course: Module 1
Conference Planning Course Topic 1: Event Management Planning
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
- Conference Planning Course: Module 2
Conference Planning Course Topic 1: Event Coordination
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
- Conference Planning Course: Module 3
Conference Planning Course Topic 1: Conference Planning
Definition, Benefits, Features, the Budget, Types of Conferences, the Conference Planning Team.
- Conference Planning Course: Module 4
Conference Planning Course Topic 1: Conference Venues
Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.
- Conference Planning Course: Module 5
Conference Planning Course Topic 1: Accommodation & Transport
Selecting the Right Location, Legalities, Destination Management Companies, Transport, Travelling by Air, Car or Road.
- Conference Planning Course: Module 6
Conference Planning Course Topic 1: Keynote Speeches, Workshops & Seminars
Definition, Types of Keynote Speakers, Importance of, Planning the Workshop, Seminar Planning.
- Conference Planning Course: Module 7
Conference Planning Course Topic 1: The Conference Programme
Conference Topics and Timings, Speaker Acquisition, Where to find Speakers, the Briefing, the Conference Brochure, Design, Printing, Distribution.
- Conference Planning Course: Module 8
Conference Planning Course Topic 1: Media Events
Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.
- Conference Planning Course: Module 9
Conference Planning Course Topic 1: Virtual Events
Definition, Why hold a Virtual Event?, Teleconferences, Service Options, the Meeting itself, Evaluation, Video Conferences, Service Options, Pros & Cons, Preparing the Venue, Evaluating, Web Conferencing, Definition, Pros & Cons, Different Options, Potential Difficulties.
- Conference Planning Course: Module 10
Conference Planning Course Topic 1: Conference Evaluation
Closing Your Events, Administration, Evaluating the Event, Methods of Evaluation.
- Conference Planning Course: Module 11
Conference Planning Course Topic 1: Conference Equipment
Types of equipment used at conferences.
- Conference Planning Course: Module 12
Conference Planning Course Topic 1: Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice. Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.
- Conference Planning Course: Module 13
Conference Planning Course Topic 1: Advertising
Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.
- Conference Planning Course: Module 14
Conference Planning Course Topic 1: Marketing Event Principles
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
- Conference Planning Course: Module 15
Conference Planning Course Topic 1: Marketing the Event
Planning the Event Proposal Strategy with Your Target Market in Mind, Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising, Publicising the Event, Organising Contests and Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.
- Conference Planning Course: Module 16
Conference Planning Course Topic 1: Social Media Marketing
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.
- Conference Planning Course: Module 17
Conference Planning Course Topic 1: Public Relations
Review the Place for PR in Business Today, Review PR's Relationship with other Functions/Professions including Event Management, Marketing, etc. Professionalism and industry bodies. Sponsorship and Community Relations, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target Particular Publics.
- Conference Planning Course: Module 18
Conference Planning Course Topic 1: The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
- Conference Planning Course: Module 19
Conference Planning Course Topic 1: The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
- Conference Planning Course: Module 20
Conference Planning Course Topic 1: Online PR building blocks
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
- Conference Planning Course: Module 21
Conference Planning Course Topic 1: Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
- Conference Planning Course: Module 22
Conference Planning Course Topic 1: Online Influences on present PR practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
- Presentation Skills
The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.
- Methods of Learning
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
- Conference Planning Project
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce a Conference Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
- Subject Experts
The institute maintains a panel of qualified Subject Experts.
- Who Should Apply
Anyone interested in developing a career in Conference Planning. Early application is advisable as places are limited.
Successful students qualify for the Diploma in Conference Planning (Dip. Conf. Plan.). The Diploma is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is Industry and Internationally recognised in over 140 different countries worldwide.
- Times / Duration
12 weeks to 1 calendar year depending on individual progress.
Certification is awarded by the Institute of Commercial Management (ICM).
The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.
Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.
Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.
Start Date: 03 February 2017
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.
next enrolment date:03 February 2017
Conferences are at the forefront of modern communications, whether this is for internal communications such as training seminars, retreats, major annual conferences or as a vehicle for communicating with key audiences.
This practical online diploma course in conference event management features real life briefs, case studies and interactive subject expert support. This course will give you a full toolkit to develop and implement a conference event management plan and advance your career in this area.
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