Diploma in Charity, Fundraising & Sponsorship Event Management via Online Distance Learning

Diploma in Charity, Fundraising & Sponsorship Event Management (Dip. CFS Event Man.) with Marketing & Online PR Modules via Online Distance Learning
  • Charity Event Management Course: Module 1

    Charity Event Management Course Topic 1: The Role of the Event Manager

    The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.

  • Charity Event Management Course: Module 2

    Charity Event Management Course Topic 1: Event Management Planning

    Managing Event Planning Schedules; Feasibility Studies, Identifying Event Goals and Listing Objectives, Event Organisational Charts, Duty Rosters, Record Keeping Mechanisms, Recruitment, Reviewing Event Contracts and Agreements, Troubleshooting Event Co-ordination, Creation and Presentation of Proposals to Clients.

  • Charity Event Management Course: Module 3

    Charity Event Management Topic 1: Coordinating Events

    Developing Creative Elements, Scheduling Entertainment, Site Planning and Inspection, Analysis and Management of the Registration and Admission Process, Providing Adequate Event Security, Planning Event Protocol Requirements, Coordinating Event Speakers with additional Entertainment for maximum effect, Identifying Appropriate Food and Beverage Menus, Event Contingency Planning.

  • Charity Event Management Course: Module 4

    Charity Event Management Topic 1: Overview of Fundraising, Charitable and Community Events

    Define Fundraising Event, Define Charitable Event, Define Community Event, Goals for a successful Event, Types of Fundraising & Charitable Events, Key Elements of a Fundraising or Charity Event, A Model for selecting an Event type.

  • Charity Event Management Course: Module 5

    Charity Event Management Course Topic 1: Fundraising & Charity Events Goals & Budgets

    Goals of the Organisation, Goals of the Event, Monetary Goals, Budgets & Estimated Revenue, Revenue Streams, In-kind Donations, Estimating Attendance, Sponsors, Tools to assist with budgeting.

  • Charity Event Management Course: Module 6

    Charity Event Management Course Topic 1: Stakeholder Analysis in Fundraising & Charity Events

    Who are the Stakeholders, What role does each one have in Planning the Event, Identify the Decision Makers in the Organisation, Corporate Sponsors and their Role in the Event.

  • Charity Event Management Course: Module 7

    Charity Event Management Course Topic 1: Volunteer Management in Fundraising & Charity Events

    Use of Volunteers, Recruitment of Volunteers, Volunteers in Leadership Positions, Training of Volunteers, Motivating Volunteers.

  • Charity Event Management Course: Module 8

    Charity Event Management Course Topic 1: Fundraising & Charity Events - Choosing the Right Event

    Balls and Dinners, Sport Events, Challenge Events, Musical Events, Cultural Events, Conferences, Receptions, Auctions, Concerts (celebrity or local talent), Family Friendly Events, Festivals.

  • Charity Event Management Course: Module 9

    Charity Event Management Course Topic 1:Raising Money Using Fundraising & Charity Events

    Donations, Ticket Sales, How to Negotiate and Secure Sponsorship, Auctions, Record Keeping, Receipts and Donation Claiming.

  • Charity Event Management Course: Module 10

    Charity Event Management Course Topic 1: Planning a Fundraising or Charity Event

    The Master Event Timetable, Target Audience of the Fundraising or Charity Event, Event Profile, Select type of Event, Event location, Food & Beverage Service, Prepare the Budget, Analyse and Assess Risks, Develop Promotional Materials, Event Staff Requirements, Entertainment, Decorations (as required).

  • Charity Event Management Course: Module 11

    Charity Event Management Course Topic 1: Overview of Legal requirements in Fundraising & Charity Events

    Charity Rules and Regulations (examples from various countries), Professional Fundraisers, Charity Name and Registration, Principles and Standards surrounding Charity Events, Codes of Ethics and Professional Conduct.

  • Charity Event Management Course: Module 12

    Charity Event Management Course Topic 1: Fundraising & Charity Event Evaluation & Reporting

    Tools for Measuring Success of Fundraising & Charity Event, Evaluation of Expenses, Evaluation of Volunteers, Evaluating the Program, Revisit the Event Objectives - were targets met?

  • Charity Event Management Course: Module 13

    Charity Event Management Course Topic 1: An Overview of Event Risk Management

    Budgeting, Forecasting Expenditure, Compiling and Understanding Event Contracts, Managing Health and Safety, Event Risk Assessment, Copyright and Trademark Considerations, Event Ethical Practice.

  • Charity Event Management Course: Module 14

    Charity Event Management Course Topic 1: Event Sponsorship

    Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfilment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.

  • Charity Event Management Course: Module 15

    Charity Event Management Course Topic 1: Marketing Event Principles

    Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.

  • Charity Event Management Course: Module 16

    Charity Event Management Course Topic 1: Marketing Fundraising & Charity Events

    Outline Objectives of Event, Identify the Target Audience, Develop Marketing Plan, Using Sponsors to Market, Social Media Marketing, Getting the Message out via the Media, Promotion, Public Service Announcements, Word-of-Mouth, Making News, Publicity Stunts, Pre-Event Marketing, Post-Event Marketing.

  • Charity Event Management Course: Module 17

    Charity Event Management Course Topic 1: Eco-friendly Events

    The Importance of Making your Events Environmentally Friendly, Benefits to your Company, Benefits to your Clients, Benefits to the Environment, Environmental Standards & Eco-friendly Credentials, Schemes you can adhere to, Options Available, Carbon-Neutral Events, Types of Eco-Friendly Events/Suppliers, Eco-friendly Weddings, Eco-friendly Conferences, Eco-friendly Caterers, Eco-friendly Venues and Questions to ask them.

  • Charity Event Management Course: Module 18

    Charity Event Management Course Topic 1: Public Relations

    Sponsorship, Internal PR functions, Corporate Image, Press and Broadcast Media Relations, Client Relationships, Internal PR, Commissioning and Briefing Photographers, Supplying Material to the Press/Getting Material onto TV and Radio, Organising Seminars, Exhibitions and Conferences, Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters), Crisis Management, Corporate Advertising, Brochures and Printing.

  • Charity Event Management Course: Module 20

    Charity Event Management Course Topic 1: The Social Media Landscape

    Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

  • Charity Event Management Course: Module 21

    Charity Event Management Course Topic 1:The Internet as a Media

    Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

  • Charity Event Management Course: Module 22

    Charity Event Management Course Topic 1: Public Relations and Search Engine Optimisation

    PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.

  • Charity Event Management Course: Module 23

    Charity Event Management Course Topic 1: Social Media and PR Strategy

    Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

  • Charity Event Management Course: Module 24

    Charity Event Management Course Topic 1: Online Influences on Present PR Practices

    Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.

  • Charity Event Management Course: Module 25

    Charity Event Management Course Topic 1:Social Network Marketing

    Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

  • Charity Event Management Course: Module 26

    Charity Event Management Course Topic 1: Presentation Skills

    Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.

  • Charity Event Management Course: Module 27

    Charity Event Management Course Topic 1: Charity, Fundraising & Sponsorship Event Management Project

    The project is an important part of the course. Each course participant is given a project brief. Participants are asked at the end of the course to produce a Charity, Fundraising & Sponsorship Event Management Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.

  • METHODS OF LEARNING

    Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments, etc.

  • SUBJECT EXPERTS

    The institute maintains a panel of qualified subject experts.

  • WHO SHOULD APPLY

    Anyone interested in gaining skill and developing a career in Charity, Fundraising and Sponsorship Event Management. Early application is advisable as places are limited.

  • QUALIFICATIONS

    Successful candidates qualify for the Diploma in Charity, Fundraising & Sponsorship Event Management. The Diploma is awarded at Distinction, Credit or Pass level. This course is accredited by the Institute of Commerical Management and is industry and internationally recognised in over 140 different countries worldwide.

  • Times / Duration

    12 weeks to 1 calendar year depending on individual progress.

Certification is awarded by the Institute of Commercial Management (ICM).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.

Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.

Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

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Start Date: 03 February 2017

USD 1595.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.

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next enrolment date:03 February 2017

Charity, fundraising and sponsorship event management is an important sector globally. Maximising your charity, fundraising or sponsorship event management strategy to obtain much needed revenue has never been such an essential sector need. This practical online Diploma Course in Charity, Fundraising and Sponsorship Event Management features real life briefs, case studies and interactive subject expert support.

This course will give you a full toolkit to develop and implement a charity, fundraising and sponsorship event management plan and advance your career in this area.

Please complete the form below to send an email to our team. We'll get back to you shortly.


Head Office

1375 Broadway
Floor 11
New York
NY 10018

Tel: 212-359-4229

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